Anthony Alvarez CD/AD

Liquid IV: A Scalable Design Story

The assignment was to introduce the world to a new category featuring the leader in powdered hydration. Our team gave the client a voice and a scalable design system that their internal crew could use for years to come. Our campaign pushed against one clear enemy– sport drinks. Because hydration is for everyone.

Agency: Cashmere
Role: CD and Lead Creative (ART)

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Liquid IV SugarFree_30

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Flavor _ 1200x 620 Berry.jpg

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